Tiempo estimado de lectura:
4 min.
Publicado el:
21 August, 2026 | 3:16pm
When travelers think of Mexico’s most beautiful beach destinations, places like Cancún, Los Cabos, and Puerto Vallarta often come to mind. Yet along the country’s Pacific coast lies another destination that has quietly become a favorite among both domestic and international visitors: Nuevo Nayarit, formerly known as Nuevo Vallarta.
The name may have changed, but the destination’s charm remains the same. More than a simple rebranding, the transition reflects the region’s growing identity and highlights Nuevo Nayarit as a destination with its own culture, history, and world-class experiences.
For decades, Nuevo Vallarta served as the gateway to the Riviera Nayarit for travelers arriving through Puerto Vallarta International Airport. Developed during the 1990s as part of an ambitious tourism project led by Mexico’s National Fund for Tourism Development (FONATUR), the area was designed to become one of the country’s premier beach destinations.
Its network of canals, luxury resorts, marinas, golf courses, and vacation residences quickly established Nuevo Vallarta as a sophisticated coastal retreat. Nestled between the Pacific Ocean and the Sierra Madre Mountains, its prime location and easy access from Puerto Vallarta helped fuel its rapid growth and international appeal.
In 2022, the Government of the State of Nayarit officially renamed Nuevo Vallarta as Nuevo Nayarit. The goal was to strengthen the destination’s identity and clearly distinguish it from neighboring Puerto Vallarta in the state of Jalisco.
Although the two destinations share an airport and attract many of the same visitors, Nuevo Nayarit belongs to the state of Nayarit and offers its own unique culture, traditions, and tourism experience.
The transition has been gradual, but today the name Nuevo Nayarit is increasingly recognized on maps, travel websites, airline routes, and in the minds of travelers planning their next Mexican getaway.
Beyond its new name, Nuevo Nayarit stands out for its perfect balance of natural beauty, luxury, and relaxation. Its wide golden beaches and gentle waves make it ideal for swimming, paddleboarding, and simply enjoying the Pacific coastline.
Visitors can also enjoy championship golf courses, luxury spas, upscale shopping, gourmet dining, and a modern marina offering yacht excursions and a variety of water activities.
Nuevo Nayarit is also an excellent base for discovering other iconic destinations along the Riviera Nayarit. Charming towns such as Bucerías, the colorful surf community of Sayulita, and the exclusive peninsula of Punta de Mita are all just a short drive away, making it easy to combine relaxation with adventure during your stay.
The name change also marked the beginning of a broader transformation. Investments in infrastructure, pedestrian-friendly public spaces, improved airport connectivity, and expanded international marketing have all helped position Nuevo Nayarit as one of Mexico’s most desirable beach destinations.
Today, the message is clear: Nuevo Nayarit is more than a neighboring destination to Puerto Vallarta. It is a vibrant coastal paradise with its own identity, welcoming visitors with authentic hospitality, breathtaking scenery, and unforgettable experiences.
Whether you’ve visited before or are planning your first trip, there’s never been a better time to experience Nuevo Nayarit.
The destination continues to offer everything travelers have always loved—beautiful beaches, exceptional resorts, outdoor adventures, and warm hospitality—while embracing a name that proudly reflects its heritage and future.
Stay with Emporio Hotels and discover why Nuevo Nayarit has become one of Mexico’s most exciting coastal destinations. Experience a place where luxury, nature, and authentic Mexican hospitality come together on the shores of the Pacific.
